22 Headlines That Went Viral

Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make money. No clicks and […]

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49 Reasons Visitors Aren’t Clicking

So your visitors aren’t clicking your call to action button. Do you know why? Taking the time to figure out why visitors aren’t engaging with your CTA is one of the key ways of improving conversions and sales. We’ve got 49 reasons your visitors might be avoiding your CTA (plus some pretty awesome cat GIFs). […]

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6 Steps to Writing Copy That Actually Converts

You could be the most incredible writer in the world, but that enviable talent won’t do much for you as a businessperson if you’re not turning your site traffic into conversions. Conversions, of course, require knowing exactly how to transform a lead into a sale. And, regardless of what it is you’re selling — be […]

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