7 Psychological Triggers for Mind-Blowing Conversions, Sales and Growth

The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping your head above the big-data waters can be overwhelming. Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a […]

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49 Reasons Visitors Aren’t Clicking

So your visitors aren’t clicking your call to action button. Do you know why? Taking the time to figure out why visitors aren’t engaging with your CTA is one of the key ways of improving conversions and sales. We’ve got 49 reasons your visitors might be avoiding your CTA (plus some pretty awesome cat GIFs). […]

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22 Headlines That Went Viral

Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make money. No clicks and […]

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The Advanced Guide to Emotional Persuasion

You like to think that you’re a completely rational person making completely rational decisions, right? It’s nice to think that you haven’t made any major life decisions based on how you were feeling. Well, you have. Many times. Consider the irrational power of “free”. In an experiment, people would rather accept a free $10 Amazon […]

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50 Awesome Resources to Help You Be a Better Writer (and Content Marketer)

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers). But that means you have to create content, and that means writing it. And that’s where the whole issue of content suddenly gets tough. And that’s why this list of outstanding writing resources put […]

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